No matter how small your paintball store or field may be, the benefits of attending the industry trade show far outweigh any reason not to attend. Industry trade shows have been developed in order to give business owners, buyers and managers the opportunity to meet existing suppliers, conduct business meetings, network with others in a common industry and investigate new products and suppliers.
Evaluate the cost of attending the trade show and the long term effect it may have on your business. Determine what the cost will be to your business but not staying on top of your industry and not keeping you and your staff trained on business practices and products. As in any industry, the time and cost spent at the show will be worthwhile.