SHOPIFY expert Kray Mitchell will present customers are the most important asset to any business, so how can you ensure your customers stick with you for the long-term? In this workshop, you will learn how to communicate your brand and reach your ideal customers throughout the entire customer lifecycle. From acquiring new customers with effective content marketing, SEO and paid ads, to conversion and retention strategies that can increase your customer lifetime value, you'll learn how to optimize your online store and increase your bottom line.