Philip Hernandez, Editor-in-Chief of Seasonal Entertainment Source Magazine (formerly The Haunt Journal) will be presenting a one hour session; Using Paid Facebook Advertising to Attract & Engage Your Guests introducing participants to the mechanics of each platform, be given a tutorial on paid advertising and discover essential content creation and management strategies. This is an entry level course recommended for members of the marketing, sales or operations teams. This course will not cover a full Facebook marketing plan, but rather is designed for participants to leave with a greater understanding of the platform to share and discuss with their teams. Participants are encouraged to bring Facebook content or marketing plans for group discussion.