Philip Hernandez, Editor-in-Chief of Seasonal Entertainment Source Magazine (formerly The Haunt Journal) will be presenting a one hour session; Introduction to Social Media Marketing for Attractions introducing field owner/operators to the different social networks and provides a bird's eye view of how those networks integrate throughout the business. Participants will discover which networks appeal to which demographics, the truths to working with social media and a brief history of the social footprint. This is an entry level course recommended for fields that do not have a social media marketing plan. The session will not discuss specific implementation, but rather is designed for owners and operators to understand where to begin with their social media marketing strategy.