Frank Price is the founder of FL Price, a consulting and training firm for the family entertainment and leisure industries. Frank personally challenges new starts, modernizations and current owners with over 25 years’ experience, to deliver high level, quality experiences. He specializes in providing the tools to build the perfect staff, including placement by personality temperament type, training systems, and reinforcement programs that make your people …. an attraction. Frank designs and customizes key revenue center processes, including birthday parties and group events, as well as the development of your business beyond the design and build phase, by defining the way you do business. Frank founded Birthday University in 2000 to answer the need to produce high quality, profitable commercial birthday parties and includes clients such as Disney, Hollywood Park and Hershey Park. Frank and Birthday University participated in the 2009 Paintball Extravaganza and will be returning in 2020 with customized presentation for the paintball industry.